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Meet The All-New Beam Brush

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I am very proud to announce the launch of our all-new Beam Brush – a connected, sonic toothbrush – for just $29. Beam is a platform that utilizes a connected toothbrush, the Beam Brush, to connect consumers to the dental goods and services they need. Beam helps to make each level of the dental service chain accessible, and cost effective, for all people. Our latest Beam Toothbrush comes in 3 colors; blue, pink and chartreuse, and features Bluetooth™ 4.0 and sonic power technology that can be dynamically controlled to the user’s preference. The Beam Brush completely reimagines the routine of…

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Creating Experience For The All New Beam Brush

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In the past year, we have seen a huge shift in how the tech industry, investors, and the public perceive, and act upon, hardware products.  In large part, this shift has been led by the impressive growth of wearables, which contain the popular FitBit, Jawbone UP, and now the Apple Watch and are inherently health products. In addition, top acquirers like Google (Boston Dynamics, Nest) and Facebook (Oculus Rift) have made aggressive moves in robotics, drones, and the internet of things.  Perhaps the two coolest companies on the planet right now are Elon Musk’s SpaceX and Tesla Motors. Beam has…

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Google CEO’s Crazy Toothbrush Test

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A couple weeks ago, a headline from Inc. caught my attention: Why Google’s CEO Only Buys Companies That Pass His Crazy Toothbrush Test. Larry Page talking about toothbrushes? Count me in. The post starts by noting that Larry does not subscribe to many of the classic finance driven metrics when looking at buying a company; they then reveal the ‘toothbrush test’: So what is it that Larry Page is really looking for, if not sales or proven performance, in a company when Google is considering an acquisition? Page will ask, “Is this something you will use once or twice per day, and…

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The Case for the Mass Market Hardware Device

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I recently overhead a phone conversation between two venture capitalists who were comparing Google and Samsung, specifically their newest hardware sales numbers.  The key difference between Google’s rising market share in this category versus Samsung’s stagnation was, as one VC put it, ‘because Samsung wants to sell you hardware. Google wants you to help deepen their user base and ecosystem.’ This technique gives Google the flexibility to craft an experience and a suite of products not concerned with maximizing the off the shelf margin, but instead on thinking in terms of the lifetime value of a customer. This perfectly underscores…

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