Posted May 24th, 2013.
Filed under Bluetooth Toothbrush, Oral Care, Teeth, Teeth Brushing, Teeth Hygiene, Toothbrush, Toothpaste.
brushing, flossing, oral care, Oral Health
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The oral health products industry is growing, and growing fast. In fact, it’s going to (almost) hit $5 billion this year, and Beam Toothbrush gets to be a small part of that.
There are two major contributing factors that have come into play, resulting in the $4.9 billion annual sales of over-the-counter oral care products.
The 1950s: The Oral Care Tipping Point
From the Baby Boomers through Generation X and now Generation Y and their kids, they have all grown up with the idea that dental care isn’t an elitist offering, but rather, something that is a part of everyday healthcare, like vision care.
Before that, dentists were the place you went to have a painful tooth removed, and that was it. They were pullers, not fixers and cleaners. But seeing the dentist at least once a year has been the norm for most Americans since the 1950s, as has daily oral health care practices.
That’s when we started becoming educated on proper health care, brushing, flossing, and rinsing.
It’s interesting how in the last 60 years, we’ve gone from teaching people how to brush to using Bluetooth toothbrushes to sync up with our iPhones. When you think of industries and trends that have grown explosively in a relatively short time, oral care is not the first thing that comes to mind.
SKUs Skew Oral Care Profitability
The number of product offerings in the oral care market is astounding. What once used to be basic offerings of toothpaste separated by brand is now a complex decision tree. Which flavor do you want to buy? With or without sparkles in the gel? Gel or paste? Whitening, normal or for sensitive teeth? The licensed characters version or plain? Even dental floss requires decision-making – “Do I want cinnamon or mint flavor, or just plain? Waxed or unwaxed?”
We remember the days when you bought one toothpaste, one toothbrush, and that was it. We didn’t have all these choices. But more products lead to more sales.
In short, the oral care market has matured, and this has resulted in this explosion of oral care product sales.
One research company, Packaged Facts, believes that oral care products will reach $6 billion annually in sales by 2017, which is an increase of 4% yearly. If you’re interested in trends, watch for more unique offerings, such as dental care products targeted specifically for diabetics, a market that is unfortunately a growing part of the U.S. population.
For more information on oral health — including the Beam Bluetooth toothbrush and iPhone app — please visit the Beam website.
Posted May 22nd, 2013.
Filed under Uncategorized.
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Have an old, worn toothbrush that’s past due for an upgrade? Do you want to earn prizes and rewards just for brushing your teeth?
Send us a picture of your old toothbrush and tell us why you want to replace it with a brand new Beam Brush. You will be entered to win one of 5 free Beam Brushes for you or a family member!
Either email a picture, tweet it to us @beambrush or post it on our facebook wall.
If you aren’t one of our lucky giveaway winners, we still want you to be able to enjoy the Beam Brush for you and your family. Use the code ‘BBFRIENDS’ in our shopping cart for 50% off your order with us! Brush Smart.
Posted May 17th, 2013.
Filed under Oral Care, Personal Health, Teeth Brushing, Teeth Hygiene.
obesity, Oral Health, periodontal disease, Personal Health
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People who are obese are more likely to have periodontal disease.
A study in the May issue of the Journal of Periodontology is stating that periodontal disease is 76% more likely in obese young adults between the ages of 18 to 34. Basically, if someone is obese or seriously overweight, there’s a very good chance they’ve also got periodontal disease.
Now, it’s important to be cautious about the conclusion we draw from this study. Basically, we don’t know if this is a case of cause-and-effect, or if there is only a correlation.
That is, does being obese cause periodontal disease (or vice versa)? Or is it more of a coincidence that people who are obese have it?
At Beam Technologies, we want to be cautious about stating whether this is causation or a correlation. We’re talking about an environment where we have people who generally aren’t taking the best care of themselves across a multitude of factors, so it could be any number of reasons.
With the prevalence of juice boxes, sports drinks, high-calorie coffee drinks, and the super-sizing of sodas, it’s no surprise that there’s greater incidence of obesity in this age group. Does this obesity equate to a more laissez-faire attitude toward personal hygiene?
We think more studies should be done before we can say with any certainty.
Interestingly, the same study found no increase in periodontal disease amongst those in the same age population who were of ideal weight. The underweight population actually realized a decrease in the amount of periodontal disease.
What makes this study puzzling is that there was no association between body weight and prevalence of periodontal disease in people 35 to 90 years of age.
We definitely think more studies should be done on this matter.
Why do dental studies like this matter?
There are a number of reasons why studies like this matter.
For one thing, it can help dentists, doctors, and even oral care product manufacturers like Beam educate people on the importance of exercise and oral health, or maintaining proper body weight and oral health.
Studies like this can also segment and target this population group for insurance providers, healthcare providers, and periodontal prevention product providers for their own purposes, whether it be opportunity, predictive analysis of cost centers, or even a path to prevention of those costs.
For more information on periodontal disease and systemic health, please visit the Beam website.
Posted May 10th, 2013.
Filed under Dental Health, Dentists & Hygienists, Oral Care, Personal Health.
body health, dentists, doctors, Oral Health, systemic health
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We’ve written a lot about how oral health care relates to systemic (total) health care. That is, the condition of your teeth and gums can actually contribute to the condition of your heart and cardiovascular system.
But the reverse is also true. Your body’s health contributes greatly to the condition of your teeth and gums. So much so that your dentist may actually be able to identify the symptoms of bodily diseases just by looking at your mouth.
For some people, the dentist is becoming a substitute doctor in this way.
A recent American Journal of Public Health study found that while 20 million people in the U.S. population avoid seeing a doctor every year, they do pay at least one visit per year to the dentist, which makes it increasingly more sensible for dentists to converge with medical practitioner services.
Dentists can routinely identify systemic health changes, including the following:
- Strep throat
- Oral Cancer
- Lesions
- HIV
- STDs
- Eating Disorders
- Substance Abuse
- Diabetes
The medical practitioner services at dentistry practices started out in rural areas where access to hospitals and doctors was remote. Today it is becoming more of a trend, especially since one of the unintended consequences of the Affordable Care Act is the shortage of doctors.
We can envision a future where all dental hygienists will have at least basic nursing care training, and having a nurse practitioner in a dental practice who is capable of prescribing medications will be a sensible approach.
For more information on how dentists are moving toward systemic health care as it relates to oral health, please visit the Beam website. We have been exploring this issue on a regular basis on our blog.
Posted April 30th, 2013.
Filed under Dental Health, Flossing, Oral Care, Teeth, Teeth Hygiene, Toothbrush.
dental care, flossing, oral care, water flosser, Waterpik
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A few weeks ago, we wrote a blog post about about Why a WaterPik Will Never Beat Flossing. We’ve been fans of the WaterPik, but felt compelled to address some of the advantages of traditional flossing methods as the tried and true for good oral care.
A couple weeks later, we received a nice note from the people at WaterPik who said their water flosser does beat flossing. They cited a few studies to support their statements, so we went looking for them to check them out.
A 2005 University of Nebraska study* they cited said that the WaterPik was 93% more effective than string flossing at reducing gum bleeding, which is a leading indicator of gum disease. Which makes sense — if you have gum disease, which often comes from not flossing, then yes, using something thin and sharp will make your gums bleed. (You can see a Slideshare.net version of the original study here).
The U of Nebraska study also showed that using a WaterPik and manual toothbrush was more effective than string floss and a toothbrush at reducing the “gingival index” on the outward and inward facing surfaces of teeth (9.9% vs. 15.1% – outward; 9.4% vs. 14.2% – inward) , but that there was no significant difference between string floss/manual brush versus WaterPik and a sonic brush (11.4% – outward; 10.8% – inward).
There report also said there was no statistical difference between string floss/manual brush versus Waterpik/manual brush when it came to measuring plaque, although the water flosser/sonic brush outperformed the string floss/manual brush group. (There should have been a fourth group that used a water flosser and manual brush to measure whether it was the water or the sonic brush that made the difference.)
The ultimate conclusion of the study was that it was “an effective alternative” to string flossing. Not better, not worse, but a suitable replacement.
Meanwhile, MayoClinic.com says that flossing is still considered the most effective tool for cleaning tight spaces between your teeth, and that a water flosser is not a good substitute. Of course, they haven’t done any sponsored laboratory tests, so we don’t have any data to back it up.
So is string flossing better, or is a water flosser? We like string flossing for a couple of reasons:
- You can carry a packet of floss picks or small spool of floss with you. A friend of ours carries a small bag of floss picks in his backpack, and uses one after every meal. Plus, you’d get tired of carrying a WaterPik everywhere.
- String floss can fit between tight spaces between your teeth. If you’ve got really tight teeth, a water flosser just can’t get in there. We’ve tried.
Having said that, we do like the water flosser because it’s great for people who have mobility issues, and for those people who don’t like or want to floss. Since not flossing will most likely lead to gum disease and gingivitis, you don’t want to give yourself bloody gums when you do remember to floss.
If you start to use it every day, that can even help you turn back your gingivitis and gum disease. If you have to choose between not flossing and using a WaterPik, by all means, use the WaterPik. If that’s what it takes for you to have a healthy smile, we’re all for it.
But if you prefer string floss instead, by all means, stick with what’s working for you.
What do you think? String floss or water? Do you have a preference, or do you use both?
* The University of Nebraska study was authored by the following:
- Caren M. Barnes, RDH, MS UNMC College of Dentistry Lincoln, NE, USA
- Carl M. Russell, DMD, PhD Canton, Georgia, USA Lincoln, NE, USA
- Richard A. Reinhardt, DDS, PhD, UNM C College of Dentistry Lincoln, NE, USA
- Jeffrey B. Payne, DDS, MDS , UNM C College of Dentistry Lincoln, NE, USA
- Deborah M. Lyle, RDH, MS, Waterpik Technologies Fort Collins, CO, USA
Posted April 25th, 2013.
Filed under Dental Health, Kids, Oral Care, Teeth, Teeth Brushing.
Beam Brush, brushing, brushing tips, kids, teeth
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Many of us in the oral care industry identify with one of our favorite movie scenes from a John Candy movie, Uncle Buck. His nephew, Miles, tried to pull the “I brushed my teeth already” routine on his savvy uncle, who had a great comeback.
Uncle Buck: Did you brush your teeth?
Miles Russell: Yeah. You can even feel my toothbrush.
Buck: You know, I have a friend who works at the crime lab at the police station. I could give him your toothbrush and he could run a test on it… to see if you actually brushed your teeth… or just ran your toothbrush under the faucet.
(Miles imagines hearing sirens, Uncle Buck leaves.)
Maisy Russell: If that’s true, we’re gonna REALLY have to start brushing our teeth.
Back in 1989, Uncle Buck didn’t have the many “plaque disclosure” products we have today that contain harmless dyes to show the plaque-infested areas your child missed while brushing:
- Tablets your children chew, mix with their saliva for 30 seconds and then spit out. The stained areas will indicate plaque still remaining on their teeth.
- Swabs: Your children can wipe the surfaces of their teeth to indicate plaque remaining.
- Solution: This is a mouth rinse your child can swish around for 30 seconds and then spit out that will show where plaque remain.
Of course, if you’re out of these products, there’s always the old-fashioned way, smelling their breath, but this can be hazardous for the parents!
Checking to see if the toothbrush is wet or checking the sink for telltale toothpaste signs is no longer a working solution, as kids go to elaborate lengths today in their ruses to prove they’ve brushed their teeth.
The best way to monitor them? With a Beam Brush and smartphone app. You can actually measure how long a Beam Brush is in operation and manage the data in the app. Use it to make sure you’re brushing the full two minutes twice a day. Or you can even use it to measure how your kids are doing, without standing over them with a stopwatch. Just keep an eye on them with the app, and you’ll better understand their progress.
All without a trip to the crime lab.
For more information on how your family can help your children learn to brush better, visit the Beam toothbrush website.
Posted April 23rd, 2013.
Filed under Dental Health, Kids, Oral Care, Teeth Brushing.
Beam Brush, brushing, brushing tips, kids, teeth
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It’s universal. Dentists are always hearing parents’ complaints about their kids not brushing their teeth. Just in case you were wondering if your family was “typical,” here are some of the frequent excuses we hear kids say to their parents:
- I forgot.
- I’m too busy.
- I don’t want to.
- I can’t find my toothbrush.
- We’re out of toothpaste. (Ever notice how they wait until it’s been two or three days before they tell you?)
And sometimes, kids get a little clever with their excuses
- I brushed already. (Evidence is a wet tooth brush, or toothpaste remnants smeared in the sink).
- My brother/sister dipped my toothbrush in the toilet or the family pet licked my toothbrush. (This often means a 24-hour reprieve until a parent can buy a new toothbrush from the drugstore, so it’s wise to have extra toothbrushes in storage).
At Beam, we believe in motivating kids and families to overcome these sad excuses. As we mentioned in a previous blog, parents brushing their teeth with their kids often resolves some of these excuses.
Using our Beam Brush and smartphone app to track your family’s progress collectively will encourage the whole family to brush. And if you further motivate your kids with a family reward, like pizza night or a night at the movies, then you’re more likely to get their cooperation.
Oral healthcare is finally being understood and studied as a serious tool in your systemic health, so setting that expectation for your children at a young age will create great oral healthcare habits for a lifetime. For more information on how your family can help your children learn to brush better, visit the Beam toothbrush website.
Posted April 18th, 2013.
Filed under Dental Health, Oral Care, Personal Health, Teeth, Teeth Brushing, Teeth Hygiene.
children, families, kids, oral care
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Our Beam app synchronizes your Beam Bluetooth toothbrush with your smart phone so you know when you’ve brushed for two minutes, and can track your oral care. You do it because you know the value of good oral care, and know that there are physical health reasons to do it.
But how do you get your kids to brush their teeth?
The way we see it, there are two forms of motivation, positive reinforcement and guilt. At Beam, we prefer to focus on positive reinforcement. Brushing teeth has gotten some bad PR over the years. It’s been lumped in with mundane chores: “Take a shower. Brush your teeth. Make your bed.” We want to put the fun and incentive back into teeth brushing.
For Younger Children: Initially, you may want to tell them a story in a framework they understand as to why brushing their teeth is important: “The sugar bugs will make holes in your teeth if you do not brush your teeth.” That helps them visualize the concept of why they need to brush.
Brushing together with your children is also a good idea. Studies have shown that when parents brush their teeth with their kids, the kids do a better job later on.
Charting also works. Young kids take great pride in earning sticker rewards, so charting their progress, as you can do with this free chart ensures that their progress is visible, whether on the refrigerator door or somewhere prominent in their bathroom. This is also why the Beam App works well, because it helps you and your kids visualize their progress.
We also like the KidsDental iPad app from Orca because it uses animation to teach kids how to take care of their teeth, but does it in an entertaining way.
Creating a fun shopping event focused on oral healthcare can also help. Every six months, take your child shopping for new toothpaste, mouth rinse, dental floss and perhaps some new pajamas.
The Dental Detective is always a fun game for kids: have them use a chewable tablet dissolving agent to see if plaque remains (it will look pink where the plaque remains on their teeth after brushing) and then don your best Sherlock Holmes hat and hold up the magnifying glass to their mouth to solve the mystery of whether or not they’ve brushed properly.
For Older Children: Especially children with siblings, incentivizing is often done through competition. The child who brushes first after dinner gets more time playing video games, or brushes every day for a week gets to stay up an extra 30 minutes longer.
You can also set a family goal: families can band together to combine their two-minute teeth brushing times towards earning rewards, like movie theater tickets or dinner out.
Enthusiasm is contagious and this, combined with positive reinforcement, will keep everyone in your family motivated to do their best with their oral healthcare. For more information on how your family can help your children learn to brush better, visit the Beam toothbrush website.
Posted April 16th, 2013.
Filed under Dental Health, Oral Care, Teeth, Teeth Hygiene.
braces, dental check-ups, dentists, oral care, Oral Health
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For some patients, getting a dental check-up is like attending church for your teeth every six months with the same residual feelings of guilt, inadequacy and not measuring up to the performance standards set for you.
However, many patients would be surprised to learn the dentists are their own worst patients — sort of like the cobbler’s children going without shoes. Dentists can be so focused on their patient’s teeth that they don’t tend to their own per the standards of care recommended for their patients.
My own dentist, Dr. Dan Sheridan, got braces at age 52. He could afford them. He knew about their efficacy. He had been a professional in dental care for 25 years. However, he postponed it until some pain point made him decide it was finally time to commit to straightened teeth.
When people, such as dentists, make a living and earn money from a task, they are sometimes less motivated to perform that task on their own. However, we are walking billboards for our own practices, and that should motivate us, but it doesn’t always work.
We know professional writers who have typos in their email, web design companies whose websites are two years overdue for a facelift, and accountants who don’t balance their checkbooks every week.
The bottom line is, don’t beat yourself up. If you skip brushing your teeth once in a while, it won’t create tragic, irreversible results. And you’re not a bad person if you haven’t taken great care of your teeth in the past — there are trained professionals whose job is to tell other people how to take care of their teeth, and even they aren’t always that good at it.
For more information on proper oral health care — including rinsing, flossing, and brushing for the optimal amount of time (two minutes; you can time it with the Beam app!) — please visit the Beam website.
Posted April 11th, 2013.
Filed under Teeth, Teeth Brushing, Teeth Hygiene, Toothpaste.
brushing, dentists, Teeth Whiteners, toothpaste, whitening
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Coffee, tea, red wine, and even certain foods can stain our teeth. They get a little dingier and yellower as we get older, so many people want to whiten and lighten them. They’ll brush and brush and brush, hoping to return their not-so-pearly whites to their original dazzling state.
But one of the greatest fallacies is that just brushing your teeth with normal toothpaste will make them white. It doesn’t work this way. Brushing your teeth will remove the plaque and disease from your teeth, but the color will remain the same, or even get dingier as time goes by.
You could try whitening toothpastes, and they’ll make a bit of a difference. However, whitening toothpastes will merely remove any surface stains. If you drank coffee heavily for a week, the whitening toothpaste, coupled with topical whitening solutions, like Crest White Strips, would certainly remove those surface stains. The actual color of your teeth would remain the same, but you won’t achieve the ten shades of lighter color, like you see in the commercials.
To get that level of white, the teeth whitening kits you can get from your dentist are much more intensive and invasive. Those kits can actually change the color of your teeth versus the whitening strips and toothpastes that are on the market today.
However, keep in mind that they can be very harsh, and are best used with your dentist’s supervision. Plus it’s even possible to overdo it, and can harm your gums. So be sure to talk to your dentist before you start using professional whiteners. Try the whitening toothpaste first and see if you’re satisfied with the results.
For more information on teeth whiteners and other oral health care tips, please visit the Beam website.
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